Influsense
2024 · PRESENT
CEO and Co Founder
Building an AI powered creator and trend intelligence platform that discovers emerging talent and signals using live data rather than static databases.
Strategic foresight · AI · digital platforms
I turn early signals into strategic direction.
I help platforms and brands see where markets are moving, then build the products and partnerships to get there first.
About
Operating where technology and behaviour meet.
I am the CEO and co founder of Influsense, an AI powered platform designed to identify emerging creators and signals before traditional databases surface them.
Before that: strategic sports and media partnerships across EMEA at Snap, vertical growth and monetisation at TikTok, building VICE Arabia from launch, and regional operations across the Middle East. The thread through all of it: detect change early, turn insight into strategy, build the systems to scale it.
12+Years across global platforms, media and technology
14Markets managed through regional roles and programmes
7MMonthly users reached while building VICE Arabia
1B+Cumulative views across TikTok Series programmes
Strategic themes
The questions I work on.
Emerging technology
How AI and new platform models move from novelty to durable business value.
Consumer behaviour
The shifts in trust, discovery and participation that reshape expectations.
Digital commerce
How personalisation, creators and payments are redefining purchase journeys.
Executive intelligence
Turning complex signals into scenarios and decisions senior teams can act on.
Experience
Built inside moments of market change.
AI intelligence
Snap Inc.
2024 · 2026
Senior Partner Manager, EMEA Sports and Media
Led strategic partnerships across sports, broadcasters and media. Aligned product, commercial, creative and regional teams around scalable programmes shaped by changing audience behaviour.
TikTok
2022 · 2024
Strategic Vertical Lead, UK and Nordics
Led creator and publisher growth across multiple verticals. Rolled out TikTok Series across EMEA and translated an emerging monetisation format into repeatable market adoption.
VICE Media
2017 · 2022
Director of Digital, Middle East and Africa
Founding member of VICE Arabia. Grew the platform to 7 million monthly users, built a 50 person team and created a network of more than 200 creators across the region.
OSN and Ogilvy
2013 · 2017
Regional Strategy and Operations
Led social strategy for major entertainment launches and standardised operating models across 14 regional offices and markets.
Selected work
From signal to system.
Influsense · AI trend intelligence
Discover emerging creators before they become obvious.
Live platform data, AI driven scoring and ongoing monitoring surface high potential creators and trends before static databases catch up.
Discover
Monitor
Measure
Speaking
Sharing ideas across markets.
Each card links to the moment on LinkedIn.
2026
Guest Session at Zid, Riyadh
AI, creators and commerce, hosted by the Zid team with Mazen Aldarrab
2026
1 Billion Followers Summit, Dubai
Creators Ventures at the world's largest creator economy summit, with Creators HQ
2025
Creators Ventures Accelerator
500 Global × Creators HQ, selected from 1,131 applications across 70+ countries
More
Follow along on LinkedIn
Talks, panels and programmes as they happen
Open to strategic conversations
Let’s talk about what comes next.
For roles, advisory work, speaking or collaboration.